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Market Research and Report Pricing

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IMI offers a range of market research products and services that allow customers to gain data-based insight to support sales and marketing goals.

Market Demand Reports Pricing
IMI's Market Demand reports provides a three-dimensional view into estimated market size, customer segment potential, and customer size demographics. These three “data slices” give you insight into total market potential and your market share by both customer type (SIC) and size.

When you order a market demand report, you will receive three reports:

  1. Estimated product potential by geographic area specified (national, state, county, zip)
  2. Estimated product potential by customer segment (4-digit SIC code)
  3. Company demographics by SIC (size by employees and # of accounts in defined geography)

Market Demand Reports are available at the national, state, county or ZIP code levels in the United States, and by national, province and FSA in Canada.

  • All of United States
    National demand by SIC code for one product class: $1025.00
    Each additional product class:$100.00

  • All U.S. States
    National demand for one product class for all 50 states: $2,950.00
    Each additional product class: $100.00

  • All U.S. Counties
    National demand for one product class for all counties in the U.S.: $6,275.00
    Each additional product class: $75.00

  • All U.S. ZIP Codes
    The price for this study is calculated using the price for All U.S. Counties + $2,500.00.

  • Available Single U.S. State/County/ZIP code reports:
    State report (or counties/ZIPs within one state) for 1-6 product classes: $985.00
    Each additional product class: $75.00
    Each additional state: $125.00

  • All of Canada (U.S. dollars)
    National demand by SIC code for one product class: $815.00
    Each additional product class: $75.00

  • All Canadian Provinces (U.S. dollars)
    National demand by province for one product class: $2005.00
    Each additional product class: $75.00

  • All Canadian FSAs* (U.S. dollars)
    National demand by FSA for one product class: $3850.00
    Each additional product class: $75.00
    *FSAs are smaller geographic areas within a province, region or territory in Canada.

Request a quote for individual provinces or FSAs by filling out the form at the bottom of this page. Or email IMI at info@imidata.com.

Account Potential/Prospect List Pricing
IMI’s Account Potential report includes an expanded telemarketing record for prospect company locations with an IMI estimated demand at each account for products analyzed in the above Market Demand reports. These reports can be filtered by minimum estimated demand for selected products, by employee count, or estimated demand by selected list size (i.e. top 1000 companies).

The following pricing is based on the purchase of above Market Demand report for same geography:

  • Project set-up fee: $250.00
  • Each company record: $0.70 each record

Request more information on this service.

Customer Segmentation Analysis
IMI will append SIC/NAICS codes to customer records to aid in customer segmentation. Contact IMI at info@imidata.com to request a quote or fill out the online form below to request a quote or more information.

IMI Database Subscription
For ongoing research needs, IMI offers a subscription service with unlimited access to the IMI database for U.S. and Canadian markets. Contact IMI at info@imidata.com to request a quote or fill out the online form below to request a quote or more information.

Custom Research Projects
IMI offers custom research projects to fit your needs. Contact IMI at info@imidata.com to request a quote or fill out the online form below to request a quote or more information.

Click here to view Report Pricing in PDF format.  pdficon_small17x17