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Expanding Product Lines?

Product Expansion What is the potential market for a new product in your current markets? Can you sell more to existing customers? Are there customers you may be missing that may be a perfect fit for the product line you are considering?

IMI offers a range of market research products and services that allow its clients to gain data-based insight to support sales and marketing goals.

Use IMI's Market Demand Reports to get a three-dimensional view into the market for more than 200+ MRO and OEM product profiles. These reports provide estimated product potential by geographic area (national, state, county or ZIP); estimated product potential by SIC code (segment); and company demographics by SIC (size by employees and number of accounts in defined geography).

Dig even deeper with IMI’s Account Potential report, which includes an expanded telemarketing record for prospect company locations with an IMI estimated demand at each account for products analyzed in the Market Demand reports. These reports can be filtered by minimum estimated demand for selected products, by employee count, or estimated demand by selected list size (i.e. top 1000 companies).

If you are considering adding a product line to your mix, IMI's data can help you:

  • Profile opportunities in existing and new markets
  • Quantify market size
  • Create a data-based strategy for expansion
  • Target customer segments

>> View sample reports.

>> View pricing.

>> View product categories available for analysis (200+).

In addition to individual market reports, IMI offers an annual IMI database subscription.

Learn more or get a quote today by filling out the form below or calling us at 1-877-224-9677.