IMI is dedicated to helping distributors and manufacturers find new opportunities in their markets. We often get asked how we compile our market data. There are three components to the IMI analytical model.

1. We aggregate and maintain a combination of government, private and industry databases for internal analysis, including the U.S. Census Bureau's Annual Survey of Manufactures, NAICS/SIC code classifications and more than 14 million business establishment records through leading providers of commercial information in the U.S. and Canada.

2. The second component of our market analysis is a concept called ratio marketing, which allows us to segment customers of industrial products based on their industry and NAICS/SIC code classification.

3. The third component is critical insight from our market analysts and consulting economists, as well as ongoing feedback from our customers. We have more than 40 years of experience in this industry, which has helped us fine-time our estimates of the flow of dollars into end-use markets.

Learn more about our analytical model in our brochure.