IMI's Account Potential Report brings all of the market data IMI provides together. The report includes an expanded telemarketing record for prospect company locations with an IMI estimated demand at each account for products analyzed in the Market Demand reports. The reports can be filtered by minimum estimated demand for selected products, by employee count or estimated demand by selected list size (such as the top 1,000 companies).

What can these help you do? Well, you can determine whether there is a gap between actual and potential sales and whether there are tangential products with potential. Many distributors are considering janitorial supplies or safety products as add-ons to their offering; use these reports to get a gauge on which accounts you should focus your attention with the new product lines.

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