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Market Insights

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Insight from experts on how to use data to optimize your sales and marketing efforts.
Demand for tools that help you understand data is growing.

Ability to Use Data Effectively is a Clear Differentiator

January 30, 2012
Demand for tools that parse the data is growing.
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Where does opportunity exist for you to expand?

Companies Continue to Diversify Product Offerings

January 17, 2012
Where does opportunity exist for you to expand?
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People are the key element to success when looking to move forward in your markets.

Build Skills to Use Data Effectively

July 26, 2011
People are the key element to success when looking to move forward in your markets.
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Use data to pinpoint the best areas for salespeople to go after growth.

Good Data Should Drive the Sales Process

July 19, 2011
Use data to pinpoint the best areas for salespeople to go after growth.
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There are three components to the IMI analytical model.

The Model Used to Compile IMI's Market Data Tools

July 12, 2011
There are three components to the IMI analytical model.
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IMI data can help you capitalize on these distribution trends.

Three Key Trends in Industrial Markets

June 30, 2011
IMI data can help you capitalize on these distribution trends.
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Use the market data to focus your sales efforts.

Find New Sales Opportunities with Account Potential Reports

June 24, 2011
Use the market data to focus your sales efforts.
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Some of what is most important to a customer goes beyond price.

Get Real Answers from Customers for Effective Segmentation

May 30, 2011
Some of what is most important to a customer goes beyond price.
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Companies are taking a much closer look at their operations.

Six Trends Affecting Planning in 2011-2012

May 26, 2011
Companies are taking a much closer look at their operations.
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Is your strategy granular about where to compete?

Test Your Business Strategy

May 23, 2011
Is your strategy granular about where to compete?
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